Is Do-It-Yourself Training a “Don’t”?
You know your wireless retail store inside out, and you’ve got a cracker-jack sales staff. Surely your team is well-suited to take on the challenge of training your next wireless retail sales associate, right? Hmmm… not so fast! Some say “Do-It-Yourself” and training may not mix!
Funny thing about expertise… it’s not always that easy to share! Some wireless retail store owners and managers want to take that new wireless retail sales associate under their wing and transfer their hard-won knowledge right away. Others enlist their best sales professional to do the job. But being a great manager or a great salesperson doesn’t always translate to being an effective trainer. Understanding the complexities of adult learning theory is a specialty to which many trainers have devoted their careers. So downloading a wealth of knowledge in the form of training to the newbie you just hired can be an overwhelming experience… for both of you!
It may be hard to resist the urge to take on the primary responsibility for training, but there are good reasons to consider at least sharing that responsibility with an eLearning system, which can be a great complement to your personal approach. Many of those reasons are presented in Embrace Retail’s Secret Weapon! But if that doesn’t convince you, let’s take a look at some of the common pitfalls that occur when busy wireless retail professionals attempt to go it alone:
The Personal Tales Pitfall
You’ve got stories… and plenty of them! And it’s true that a good story can really bring a training point to life. But going down this road can easily head your training agenda to the off-ramp. It’s tempting to want to share war stories with others, but spend too much time in this pitfall area and you risk spending less time educating your new employee than entertaining him or her.
The Mightier Than Thou Pitfall
Don’t let a legacy of strong experience in the wireless retail industry intimidate your new hire. You want to instill confidence that your new sales associate can handle the typical customer situations that one tends to face over the years. Describing the political rally that blocked your door or the mugger you foiled might impress the newbie but his or her training needs are more immediate.
The Way It Used to Be Pitfall
The problem with knowing WHY something is done the way it is now, is the compulsion to explain how that got to be. Most new wireless retail associates only need to know the policies they must adhere to and the procedures they should follow. Mixing in a discussion of how things were previously done only serves to add extraneous information to their learning session that they’ll have to filter back out.
The Did I Mention…? Pitfall
Let’s face it… there’s a lot of material that needs to get inside the heads of newly hired wireless retail sales associates. Without a specific game plan, it’s far too easy to skip something critical, forget a tiny detail or tell one new hire something and the next one something else. That’s where the comprehensiveness, accuracy and consistency of an eLearning training system can really come in handy!
The Ya Gettin’ This, Kid? Pitfall
Even if you are the superstar of wireless retail training at your store, how do you know your new hire is absorbing all this knowledge? If you’re judging by the smile and the nodding head, that’s just not good enough. Again, an eLearning system can save the day here, providing you an online dashboard of student progress and results. Satisfactorily completing a comprehensive eLearning system can produce the confidence students need to put their learning into practice.
The Talking Head Pitfall
And, like it or not, there’s always the danger that after several hours of listening to one person speak, the new wireless retail sales associate will be hearing only “blah, blah, blah.” The knowledge you have is too important to allow that to happen. Mix it up with other interactive training techniques that take into account the various ways that individuals learn. This is another key area where eLearning can really deliver! So, there you have it. DIY might be a great concept for painting the bedroom, but when it comes to training your wireless retail workforce, consider allowing eLearning to take on some of that burden. Your talents are needed elsewhere!